The Importance of a Great Healthcare Website
Your healthcare website is often the first stop in the patient journey. Whether patients were redirected to your website from an advertisement or they found it on Google My Business, it is the home for your patients and acquiring patients. Regardless of your presence on digital media like social media or search engines, having a great healthcare website is essential for any healthcare practice, small or large.
In the past, word of mouth was the most prominent form of marketing for healthcare professionals, however, times have recently changed. Now, search engines and other doctor search platforms serve as the primary tool, especially in larger cities. You may be wondering–what does this mean for my practice? This industry shift indicates the importance of a well-developed healthcare website that is frequently updated for search engine optimization.
NewGen Marketing is a modern marketing agency specializing in the healthcare industry. We understand that with the ever-changing nature of the healthcare industry, it can be tough to keep up. Our diverse range of industry professionals works collaboratively to help our clients achieve their independent goals and improve lead-generation efforts.
The Problem with Many Healthcare Websites…
Many healthcare websites are not optimized for performance, leaving them low in search engine rankings. From a lack of keywords to an outdated or confusing build–there are many reasons why a website may be ineffective.
The first step necessary in improving a healthcare website is to identify the main points that require corrective action. Here are a few of the most common website issues that marketers often encounter:
- Poor Mobile Optimization. Many healthcare websites were created before mobile usage became more common. However, mobile internet use now accounts for 80% of internet traffic. Creating a mobile-friendly website is essential for the modern world of healthcare marketing.
- Ineffective SEO Practices. SEO is the backbone of your healthcare website, responsible for driving potential leads. SEO involves thorough keyword research to determine the phrases your target audience is searching for. Investing in proper SEO services can lead your website to success.
- Confusing or Outdated Designs. Your website is a direct reflection of your healthcare practice. When looking for a healthcare provider, the last thing patients want is one who still uses old practices or hasn’t updated their standards. A modern and easy-to-navigate website is essential for patient acquisition.
Four Easy Updates You Can Make to Your Healthcare Website
Although a full website refresh is necessary from time to time, sometimes it only takes a few updates to make your site feel brand new again. Here are four updates you can make to your healthcare website today to improve web traffic and engagement.
- Simplify Navigation. Difficult navigation can turn away potential patients. It is important to have a clear website structure that points patients exactly where they need to go.
- Mobile Optimization. All web pages must be optimized to be mobile-friendly. Mobile traffic accounts for the majority of web use, so this has become an essential element of an updated website.
- Expert-Driven Content. A blog section on your website allows you to create updated content that keeps your readers engaged. It also offers a space for keyword implementation to help with SEO.
- Include Patient Testimonials. Patient testimonials and reviews allow you to showcase positive patient experiences and give acquiring patients a look into a visit to your practice.
Website Optimization with NewGen Marketing
NewGen Marketing offers a range of services to help healthcare practices achieve their marketing goals. Your website is at the forefront of your practice, and it needs attention from time to time. Looking for a team to help you push your brand to the next level?
Connect with NewGen Marketing today!