The Importance of a Strong SEO Strategy
A strong SEO strategy is integral to the success of your brand’s website. A website packed with keywords can raise online visibility, attract organic traffic, and achieve long-term marketing success. Nowadays, search engines are flooded with information, making it difficult for some brands to rank and utilize this as a reliable marketing tool. Creating an intentional SEO strategy can improve your content while also boosting your rankings on popular search engines including Google.
NewGen is a modern marketing agency that works closely with top healthcare brands to boost various aspects of their marketing strategy. From SEO-driven content writing to call center services, our agency helps brands improve every aspect of their business. If your brand is struggling to compete with big healthcare brands in search engine ranking – let us help you take the first step toward creating a more reputable medical website.
Understanding the SEO Equation
To create an optimized SEO strategy, you need to understand what goes into the general algorithm and what makes sites rank – we call this the “SEO Equation.” This equation encompasses several factors that come together to determine the ranking of different websites and their individual pages.
- Relevance (Content Quality + Keywords). Creating high-quality content with relevant keywords is the first step toward achieving a high-ranking website. In a recent Google update, the popular search engine decided to move away from AI and prioritize original content.
- Authority (Backlinks + Domain Strength). Backlinks refer to reputable sites linking to your website. Additionally, consistently posting reputable content is an excellent way to build your credibility.
- User Experience (Page Speed + Structure). User experience is the most important factor of your website. How long are visitors staying on your site and is it structured in an understandable way?
We know – that is a lot to consider! Taking time to understand these factors is paramount to seamlessly integrating them into your standard SEO practice and strategy. Now, let’s discuss five top tips to bring your SEO strategy to the next level.
Five Tips for Your SEO Strategy
There is endless information out there about how to effectively improve your website and how it ranks on popular search engines like Google. At NewGen, we work closely with healthcare brands and have observed the ways that certain brands overshadow more regional or local practices. We believe that it is incredibly important for patients to easily locate practices near them. Therefore, we are proud to share these five tips to help local healthcare brands improve their ranking efforts.
- Quality Over Quantity. The quantity of content on your website means nothing if it is purely filler content used to bulk up your pages. Taking time to create quality content that intends to rank and inform is paramount to how Google sorts pages.
- Mobile Optimization and Speed. Most visitors will spend about 3 seconds on a page waiting, making page speed incredibly important. Additionally, 63% of Google usage is mobile, so ensuring your website is mobile-friendly is paramount to the success of your site!
- Use Local Keywords. Local keywords give your healthcare website the opportunity to rank outside of the global keyword search. The best part? Local keywords connect you directly to your regional audience!
- Leverage Long-Tail Keywords. Long-tail keywords are more specific and less competitive than broad keywords, making it easier to rank for them.
- Repurpose Old Content. Don’t let your old content go to waste! Updating relevant content from time to time is an excellent way to refresh it without the need for completely rewriting it.
Partner with NewGen Marketing
NewGen Marketing specializes in all things healthcare marketing-related. We work with healthcare brands of all sizes to ensure they are ahead of the industry and utilize modern marketing strategies to achieve success. Are you looking for a team of dedicated professionals to help take your website to the next level? Connect with the team at NewGen Marketing today.