Remarketing is a valuable advertising strategy that involves displaying ads to people who have already visited your website. Remarketing takes the guesswork out of audience identification — website visitors know who your brand is and have a need for the products and services you offer. But despite the fact that website visitors give you so much information to work with right off the bat, many marketers don’t take advantage of the benefits remarketing has to offer.
Keep reading to learn more about why your business should invest in remarketing and what remarketing campaigns can do to help improve ROI.
Why Should You Invest in Remarketing Campaigns?
92% of people don’t make a purchase on their first visit to a company’s website. In fact, many people aren’t even looking to buy something the first time around — 45% of customers are looking for product or service information and 26% of customers are comparing product variables (like price) to another brand.
These numbers are significant because it means companies need an advertising strategy that will help keep their brand top of mind while customers are deciding whether or not to make a purchase. Marketing data suggests that customers need to see an ad several times before they decide to buy a service or product.
That’s where remarketing comes in.
- Remarketing is cost effective and generally costs less than traditional pay-per-click campaigns
- It is versatile and can be used across several digital platforms, including third-party websites, search engine results, social media channels and videos
- It offers customers another chance to see, remember and re-engage with a brand
- It helps keep customers active in the conversion funnel
If your company isn’t already investing in remarketing strategies, then keep reading to learn more about the benefits you can gain.
5 Benefits Remarketing Brings to Your Advertising Plan
- It promotes brand recall and affinity. Remarketing helps your brand stay top of mind while customers shop around, read reviews or get their finances in order until they are ready to make a purchasing decision. Consistent exposure to your brand reminds customers who you are when they think about their need for the products and services you offer.
- It increases ad relevance. Remarketing allows you the chance to send specific, relevant ads to a select audience based on actions they’ve already taken on your website. You can use data from the web pages customers have viewed, products and services they’ve clicked on and specific steps they’ve taken toward purchasing to craft personalized, targeted messaging and ads. Your customers are more likely to come back to your site if the information they receive is useful and important to them.
- It improves audience selection and targeting. When it comes to remarketing campaigns, there’s no need to identify your target audience — you are drawing an audience from interested customers who have already visited your website. But consider how you can segment your audience to improve the effectiveness of your remarketing campaign. Create more relevant, specific and useful ads and messaging for segments of customers who:
- View specific web pages
- View specific products or services
- Are in different stages of the buying process
- Search specific keywords in search engines
- Have a purchasing history with your business
- Visit, like or engage on your social media sites
- Watch certain videos or video channels on YouTube or Facebook
- Download a demo, form or guide from your website
- It drives greater conversion rates. Remarketing is a great way to re-engage customers who have fallen out of the conversion funnel. It’s also a great way to re-engage customers who are in the conversion process, but haven’t converted yet — for example, people who have filled out an online form, sent a request for more information or downloaded an online resource, but haven’t made a purchasing decision. Most people do not convert during their first interaction with a brand, but each subsequent impression they receive increases the chance of conversion.
- It is a performance-driven strategy that increases return on investment. Remarketing reduces your chance of losing a lead and increases the conversion rate — 2 factors that drive a better ROI. Remarketing is a performance-driven strategy, which means the success of each campaign can be measured, monitored and adjusted as needed to produce results. You can allocate appropriate funding to the audience segments that are most responsive to remarketing ads or the platforms (third-party websites, social media, search engine listings) that draw the most leads back into the conversion process.
NewGen Marketing Offers Remarketing Services
NewGen Marketing uses performance-driven strategies to help increase your company’s revenues through marketing efforts. Along with remarketing, we utilize both print and digital marketing strategies to bring more exposure, engagement and leads to your brand. We monitor and track the data for every campaign so we can invest in the place we see results, find new channels and opportunities for lead conversions and adjust our strategies in real-time to optimize campaign performance.
Performance-driven marketing produces measurable results that will optimize marketing spend and drive more to your bottom line. Contact NewGen Marketing today and schedule a consultation to discuss how we can use performance-drive strategies to increase your ROI.